Research and select a NYC local small business to rebrand for a semester long graduate class.
The Meadow, a small New York City and Portland, OR shop specializing in 120 kinds of gourmet salts, artisanal chocolates, flowers, and cocktail bitters, was chosen because of its eclectic selection of culinary products.
Redesigned logo and business cards / letterhead system, packaging, as well as a collectable shop tote. All items were printed via letterpress / silkscreened by me.
The Meadow redesigned logo
Business card & letterhead system
Salt packaging & paper shop bags
Canvas shop totes
[Identity] Giant Jackpot Slot Game Logo
An ornate, custom typographic logo for a vintage-inspired slot game concept
The Giant Jackpot logo treatment was created for a vintage looking slot game theme I wanted to pitch to Multimedia Games' game design committee.
The logo drew inspiration from turn-of-the-century Victorian letterheads. I drew out and tailored the type for this piece.
Process steps in creating the Giant Jackpot logotype
[Identity] NYU Actuarial Society Logo
A new identity for a NYU Stern School of Business student organization
The 2003-2004 president elect of the NYU Actuarial Society, a student organization within the NYU Stern School of Business, commissioned a new logo design.
Inspiration for the Actuarial Society logo was drawn from the mathematical formulas that insurance actuaries use on a daily basis.